When you view or export leads from Skrapp.io, you’ll notice several AI-generated attributes that help you better understand and segment your audience.
These fields are automatically inferred by Skrapp’s artificial intelligence models using each lead’s public and enriched data — such as their job title, position, and company information.
The following AI-generated fields may appear in your leads list:
Buying Role
Seniority Level
Function
⚠️ Note: These values are not provided directly by the lead and may not always be 100% accurate. They are intended to guide segmentation and targeting.
Buying Role
Definition
The Buying Role indicates the lead’s typical involvement in purchasing or decision-making processes within their organization.
It helps you understand who plays what part in a potential buying cycle.
Possible Values and Explanations
Approver — Has authority to formally approve purchases or contracts but may not be involved in research or selection.
Buyer — Directly responsible for procuring products or services and handling purchasing transactions.
Decision-Maker — The primary person or one of the main people making final purchasing decisions.
Gatekeeper — Controls or filters access to decision-makers (e.g., executive assistants or coordinators).
Influencer — Advises or shapes opinions within the buying committee but does not make the final call.
Initiator — Identifies the need for a product or service and triggers the purchasing process.
Other — The buying role could not be clearly classified by AI or falls outside standard categories.
User — End-user of the product or service, not involved in purchasing but directly impacted by the decision.
Seniority Level
Definition
The Seniority Level reflects the lead’s professional rank or experience level, such as “Manager,” “CXO,” or “Entry Level.”
This classification helps tailor outreach based on hierarchy and decision power.
Possible Values
CXO
Owner / Partner
Senior
Vice President
Experienced Manager
Manager
Entry Level Manager
Entry Level
In Training
Other
Function
Definition
The Function represents the lead’s primary area of responsibility or expertise within their organization.
This helps identify which department or business function the lead belongs to.
Possible Values
Administrative / Office Support
Accounting / Finance
Arts and Design / Creative
Business Development
Community and Social Services
Consulting
Customer Success and Support / Customer Service
Data / Analytics
Education / Training
Engineering
Entrepreneurship
General Management / Executive
Healthcare Services
Human Resources (HR)
Information Technology (IT)
Legal
Marketing
Media and Communication
Military and Protective Services
Operations
Other
Product Management
Program & Project Management
Public Relations (PR)
Purchasing / Procurement
Quality Assurance
Real Estate
Research / Science
Sales
Skilled Trades
Supply Chain / Logistics
Writing & Editing
How These Fields Are Generated
All the above fields are automatically predicted by Skrapp’s AI models using large-scale data analysis of job titles, company roles, and professional patterns.
They are not manually entered or verified by the lead or Skrapp users.
These attributes allow you to:
Better segment and score your leads.
Personalize outreach for more relevant messaging.
Understand organizational structures within target companies.
Skrapp’s AI-generated attributes are continuously improving as our models evolve — helping you make smarter, more data-driven decisions when identifying and engaging with potential leads.
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